Senior Product Manager — Fintech & Developer Platforms

I ship products that make complicated money problems boring.

Six years turning ambiguous fintech and platform problems into roadmaps engineers trust and metrics finance believes. I like problems with a P&L attached and a support queue that proves it.

6 years in product

$41M incremental ARR influenced

3 0→1 launches shipped

12 engineers led at peak

Case files

Three problems, and what actually moved

Each one is the same shape: a metric that mattered, a bet I made against it, and the number it landed on.

CASE / 01 Fintech

Instant Payouts

Northline · Lead PM · 2023–2024

Problem

Marketplace sellers waited up to 3 business days to receive payouts, and it was our #1 churn reason among sellers doing >$10k/mo.

Approach

Rebuilt the payout pipeline on a card-push rail instead of ACH, added real-time risk scoring so we could safely release funds early, and rolled it out to top-tier sellers first to de-risk the launch.

My role

Owned the business case, the rollout sequencing with Risk and Compliance, and the seller-facing pricing model for the instant tier.

Payout time

was 3 days now 11 min

Seller churn (>$10k/mo cohort)

was 9.4% now 6.1%

Adoption at 90 days

target 50% reached 64%

CASE / 02 B2B SaaS

Onboarding, cut in half

Fernway · Product Manager · 2021–2022

Problem

34% of trial signups never activated. Session recordings showed most people stalling on a mandatory data-import step before seeing any value.

Approach

Moved import from "required to start" to "required to invite teammates," and shipped a sample-workspace mode so new users hit an aha-moment in under two minutes. Ran it as a phased A/B against the old flow.

My role

Wrote the experiment plan, partnered with design on the sample-workspace flow, and defended the scope cut to import when Sales pushed back.

Signup → activation drop-off

was 34% now 19%

Time to first value

was 14 min now 2 min

Trial → paid conversion

was 11% now 15.4%

CASE / 03 Developer Platform

API v2, and a support queue that finally emptied out

Coretta Labs · Associate PM · 2019–2021

Problem

Our v1 API's inconsistent error codes generated a third of all support tickets. Integration partners were building workarounds instead of trusting the docs.

Approach

Ran a deprecation-safe v2 alongside v1 with a machine-readable error taxonomy, an idempotency layer, and a migration CLI so partners could dry-run before cutting over.

My role

Defined the versioning and deprecation policy still in use today, and ran weekly office hours with our top 20 integration partners through the migration.

API-related support tickets

was 31% now 12% of volume

Partners migrated in 6 months

target 60% reached 87%

Median integration time

was 9 days now 2.7 days

Operating principles

How I actually work

Not a values poster — the four calls I make the same way on every team, whether anyone's watching or not.

Metric first, feature second

I don't greenlight work until I can name the single number it's supposed to move and how we'll know within two weeks if it didn't.

Talk to the ten, not the deck

Ten real user conversations beat a competitive analysis every time. I run them myself, monthly, even when the roadmap feels settled.

Ship the ugly version first

A working v0 in front of real users teaches more in a week than a polished spec teaches in a quarter. Polish is a second pass, not a gate.

Say the number, then the story

Every update to leadership leads with the metric and the delta. Context comes after — never the other way around.

Experience

Where the work happened

2023 — Now

Lead Product Manager · Northline

Own the payments and payouts product line for a marketplace-lending platform serving 50k+ sellers. Manage a pod of 12 engineers and designers across three squads.

2021 — 2023

Product Manager · Fernway

Owned activation and onboarding for a B2B collaboration tool through Series B growth, from 4k to 60k active workspaces.

2019 — 2021

Associate Product Manager · Coretta Labs

First PM hire on the developer platform team. Shipped the public API's v2 and its versioning policy from scratch.

2017 — 2019

Business Analyst · Meridian Retail Group

Built the demand-forecasting reports that later became the case for moving into product.

Toolkit

What I use to get there

Roadmapping SQL A/B testing Amplitude User research Figma API design Pricing strategy Linear Stakeholder alignment Risk & compliance partnering Forecasting